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Chindogu

project info

Chindogu is the Japanese art of inventing ingenious everyday gadgets that, on the surface, seem like ideal solutions to particular problems. However, anyone attempting to use one of these inventions would find that it causes so many new problems or such social embarrassment that it’s rendered useless.

 
We created a number of Chindogu scenarios within the context of a first date for Hunger Magazine.
 

Photographer: Aleksandra Kingo 

Concept & Art Direction: Gem Fletcher
Set Designer: Amy Friend
Stylist: Natasha Freeman
Casting: Bunter Casting
Make Up: Erin Kristensen
Hair: Delphine Bonnet
Nails: Kate Cutler