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I’m a photographic and film art director based in London collaborating with photographers around the globe on commercial, editorial and personal projects. Through everything I do, I want to create work that provokes emotion and challenges perceptions.
I’m a hybrid creative shaped by a global viewpoint and a changing industry. I’ve worked in advertising and media for the last decade, specializing in art direction, visual strategy, trend analysis and forecasting, curation and talent commissioning. My work is varied and that energises me. In addition to creating work for brands and publishers, I’ve developed magazines, curated exhibitions, conceptualized interactive installations and digital experiences. I have given talks to companies, global agencies and conferences on visual strategy and trends. I write about photography for a range of publications and I’m a contributing writer for Creative Review.
Discovering and guiding young and emerging photographic talent is central to my work. I’m always on the hunt for individuals who seek to reshape and redefine the medium. I profile photographers on my column, manage the Getty Images Prestige Grant and I regularly participate in international portfolio reviews, festivals and award judging.